You should have seen our CEO appealing to the board of directors’ sense of honor. It was like watching a violinist trying to saw down a tree: he had the right motion, he just was using the wrong tool.
Afterthought. Alas, greed and fear of greedy shareholders can all too often blanket board members’ vision of pursuing the honorable course. Thus the wise CEO is one who can lead her team along a profitable path to the most ethical decisions.