Fifty years ago Boomers were instructed that their future lay in putting plastics into everything. Now Gen Z is instructed that their future depends on getting those plastics outside of themselves.
Afterthought. “I want to say one word to you – just one: Plastics. The future lies in plastics.” In the 1967 film The Graduate, veteran businessman Mr. McGuire’s career advice to young Benjamin Braddock (played by Dustin Hoffman) was understood as a sign for generational change. And so it is today.