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CEO of Yourself

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Getting down to the business of your more rewarding life.

Are you directing the Enterprise of You – or have you fallen into default mode? And is your governance bringing you that more fulfilling life you know is out there? CEO of Yourself helps you discover your many marvelous assets and employ them toward the goals that bring you a sense of mastery and a lot more fun.

This book is available signed by the author, or unsigned for the same price.


“Thoroughly enjoyable and instructive, this book has helped me already in my quest to plan the remaining years of my career and future retired life. Filled with practical and engaging ideas, Bart leads the reader through self-assessment to recognition of their innate capabilities and talents. Then he provides encouragement and challenges (“broccoli moments”) to take one to task in the cause of self-betterment. With wonderful tidbits and sayings, he takes you inside your soul and brings you out encouraged and ready to be your best self. Thanks Bart, I needed this.” — Mark Reisman, Senior Consultant

“If only those mythical heroes had prepared for their life’s “Journey” by reading Bart Jackson’s “CEO of Yourself”, they would have easily overcome their existential challenges, been guided to their treasure with the precision of a GPS and enjoyed the journey with the entertaining wit and stories of a Hero that has been there and back. – William Golden

You as Chief Executive Officer

Well, who is planning your life thus far? Your spouse? Friends? Governors of your workplace or nation? Fate? God? Some entrenched creed? Or perhaps, yourself? Most of us don’t make the choices that would deliver that richer life into our hands, simply because we don’t know the choices exist – or we don’t realize they are ours to make. So what’s on your wish list?….

Your Marvelous Self

If you do not find yourself to be absolutely marvelous, you just are not looking hard enough. Or you are not looking in the right rooms of your house. Or perhaps your vision is darkened by the shadow of others…..

Beggars at Your Door

By the thousands they come: institutions, religions, causes, workplaces, individuals, governments, advertisers, candidates. Each one reaches out, grasping for some piece of your precious self. They unleash an avalanche of solicitation urging the surrender of your body, cash, time, belief, vote, and even your devotion. As CEO, you see them for what they are: The Competition…..

Broccoli Moments

Being chief executive officer of yourself demands heavy doses of hard thinking and unexciting tasks with uncertain outcomes. We call these broccoli moments – things that are very nourishing and very good for you, even if they are not terribly yummy….‘Tis broccoli moments that prepare for glory….

CEO Attitude Adjustments

What is so sensitive about pay? Very few people believe that their compensation accurately reflects their contribution at work. Yet people who happily share the full-color, close-up video of their latest child emerging from the womb would be offended if you asked how much money they make a year….like some dirty little fantasy that would cause death by embarrassment if publically disclosed.

Forging Your Own Principles

Life is messy. Life happens fast. As CEO of Yourself, you need a foundation for rapid response that still allows you to seize the results that fulfill your goals. Enter Principles…All principles must be forged by You, with the primary purpose of benefiting You. This is a matter of efficiency, not morality. Believing in an ideal because Dad, Christ, or your commander-in-chief, tells you so is a poor reason…

Your Product: Your Self

The self you want to be and the best possible life you construct, together become your product. Self and life get built from one process.

Got Ambition?

Ambition is a dream with a V-8 engine, quoth Elvis Presley….Oh, one final note about displaying your eagerness to gobble up life and career goals: there is nothing more ugly than naked ambition. No one wants to behold your private, greedy needs exposed. So it is best to cloak it in a love of hard work…..

And As CEO of Your Marvelous Self:

You will lay bare a strength that’s lain dormant too long….You will observe creeping into your worldview, as Mark Twain so eloquently put it, the calm confidence of a Christian with four aces. And that self-mastery will bring a justified smile to your lips.